Fri, 1 June 2018
While we wait to see how Solo: A Star Wars Story does at the box office in its second weekend, I thought I'd take a deeper look at the idea of "brand fatigue" as it (potentially) relates to Star Wars. One of the main arguments against the brand fatigue theory is the case of the Marvel Cinematic Universe. Folks are saying, "Look at Black Panther and Infinity War coming out within two months of each other, and both of them are making tons of money. How could anyone be tired of Star Wars by comparison?"
Well, the issue is that we should be comparing this new era of Star Wars to the *start* of the MCU in 2008, and not what the MCU looks like in 2018. Not to mention that everyone who says Lucasfilm has released "four movies in three and a half years" is doing the math wrong (and I didn't catch it myself until this very episode). Punch it!
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