Thu, 31 August 2017
Turns out the similarities in the promotional timeframes from Rogue One weren't as easy to apply as a template to The Last Jedi. With yet another Force Friday promo partner announced yesterday, all the momentum is clearly on driving awareness for the event, and not for the movie directly - which is what a trailer would be for. So, what's different this time around? And what can we expect for the rest of the year? Punch it!
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