Sat, 30 December 2017
Last year, Nissan came out with commercials for their Limited Edition Rogue that featured special effects elements that looked like they came straight out of Rogue One: A Star Wars Story. This year, as with other aspects of their campaign in conjunction with The Last Jedi, they raised the bar considerably. From AT-M6s to squadrons of TIE led by the TIE Silencer, and First Order landing bays with troops led by Captain Phasma, the Nissan Intelligent Mobility commercials made the features fun - thanks in part to landing a very cool director for the project.
In this third of three conversations with Jeremy Meadows, Senior Manager for Strategy and Integration with Nissan USA, I'm getting all the behind-the-scenes details about the design and execution of these commercials, including the roles played by Lucasfilm, ILM, and the 501st Legion. Punch it!
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